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Segment
Sync first-party events and customer data between Segment and Xoal
What is Segment?
Sync first-party events and customer data between Segment and Xoal

How does Segment integrate with Xoal

Segment is a Customer data platform that can be used for ETL, reverse ETL and for centralising events collection. For Xoal, you can easily use Segment to sync event and customer data between 3P apps and Xoal.

Event collected via Segment can be used to automate workflows, build customer segments and personalize customer experience.